AGU is a brand focusing on sporty and functional cycling clothing and accessories. It is known for its Dutch origins and long history in the cycling industry. AGU offers a wide range of products, including rainwear, cycling jackets, cycling shirts, and accessories such as gloves and bags. The brand is known for its focus on waterproofing and weather protection, which is especially important for cyclists who don't let rainy weather stop them. AGU stands for durable and reliable products that appeal to casual cyclists and serious cyclists alike.